Let us tell you the story of the iconic shape of our biscuit.

The geometric ♥️: a blend of intuition, creative audacity, and strategy.
Seven years ago, we were making a bet to embark on this sweet adventure in the highly competitive biscuit market.

✨ The first obvious point: We needed to stand out with a clean, unique, distinctive, and remarkable biscuit shape—a meaningful form that would represent our brand by embodying our values and mission: to spread happiness that can be savored.

✨ The second obvious point: The heart.
Here, everything would be done with the 🧡, from choosing our partners to our manufacturing and management methods. The heart embodies our values of kindness, positivity, and affection, which are inspired by Marinette, my mother.
This biscuit would carry messages—yours. These bite-sized words that you would offer and spread as tokens of attention and affection, with 💛, once again.

So far, everything is coherent and aligned. BUT. ❌
The heart is also a commonplace shape evoking Romanticism, making this symbol unsuitable for our target audience: professionals.
Determined to retain this initial idea rich in meaning, we needed to give it an extra soul that would infuse it with modernity and uniqueness while softening its overly love-centric aspect. That’s when the idea of geometrizing it was born! With its angles, this shape remains true to the affection it conveys while being creative, contemporary, and in line with our clients’ expectations.

✨ The third obvious point: This choice was not only aesthetic but also strategic. In addition to being at the 💙 of our marketing strategy, it would also facilitate production, as these straight edges would optimize cookie cutter cutting and save time.
But would this strong shape appeal to the market? Today, this 💚 geometric shape has become an existential element of our brand identity, highly appreciated by both individuals and professionals for the lovely values it represents, shared by our clients.
For those who remain skeptical, we offer more conventional shapes, with even the possibility of creating custom ones! That’s the magic of ultra-customization.